While in New York I visited the Vivienne Westwood to hopefully pick up more primary research for my module. Like most high end luxury stores in New York I was unable to take any photos of any of the inside of the shop.
The photos I was able to take were of the outside of the shop. The shop felt more cartoon and graffiti based than the Nottingham store, possibly due to the new year and being in January, it had links to her new collection launch.
The contrast between her font used in her iconic brand logo to now the sketched theme used in the inside of the windows shows how far the brand has evolved and become. The actual windows itself I felt were quite tame for Vivienne's standards but that probably relefects the high end local and market in New York. Its clear that the brand adapts for its location.
The zeros themselves I think are apart of the 100,000,000 motif printed on the front of both of the windows. Are they trying to say that you will feel expensive or that the fact the zeros feel the whole space that money and how much something cost's is all we think about?
Below is one of the photo's I have taken from the Nottingham Vivienne Westwood Stores, it is hard to compare the stores due to the fact there is now a change of season and the decor will have totally changed. But saying that this store is more petit in size, less in your face with the signs and doorway entrance which the New York store had. Again this could be down to the local and being apart of a enclosed shopping street which probably has certain rules to obey.
Neither of the windows I think are very interesting or innovative in any way, the New York is better because there is more of a concept behind the window. Both stores are lit up and appealing in there manor but again for a high end brand such as Vivienne Westwood you would expect so.
With everything that Vivienne Westwood stands for and represents I would have thought the window displays would have also reflected some of the same views even in a relativity stripped back way as they are the first thing everyone sees when the walk past and they particularly sell the brand to passers by.
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