Sana Jardin is the world’s first socially-conscious, luxury fragrance house. The brand themselves incorporate women into everything they do. 'We create fragrances to transport and seduce, but also give the wearer a role in this cycle of change. Empowering all women in its circle, from harvester to consumer' Sana Jardin.
The brand creates financial opportunity and business skills to enable wage increases, waste reduction and transparent, sustainable business practices. There hope isn't too just keep this knowledge for themselves but share it within the industry to be able help other brands create change for the better.
The packaging of the products is very basic and clean, possibly keeping the waste to a minimum. I like the clean design of the bottles, the black lid and plain white label adds a fresh and minimal atmosphere. All the perfumes are labelled with healing benefits from there natural ingredients special to each one.
Above is a range of different promotional photos each designed for each individual perfume. I like the first picture with the product submerged into the sand, I think it is a little different and could have connotations of possibly being submerged by the scent and running away into a desert in Morocco. More than anything the pictures not only reflect the brand, the product packaging but also the ingredients used within the product. The brand has fully followed there concept throughout all aspects of the communication. I would have liked to see more of there sustainability ethos and having women at the heart of what they do. Taking these pictures away from the brand I think they area bit basic and have all been done before, particularly the pretty hand holding the bottle of perfume in front of a topical plant ( which I felt was very predicable and kinda old now).
The brand in my eyes is verging on being boring, I am all for the ethics and core beliefs of the company but I think the promotion could really advance on these, rather than just sitting in the pool of pretty minimal wellness style photos. They could possibly have used the women who work for the brand within there commercial photos (as this is one of there core beliefs), This belief isn't even slightly hinted too within any of the brand images and without knowing it isn't even hinted too until you look into the website and there about us section.
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